Learning the ropes at Holistic


Kate Baker joined Holistic in November 2018 to gain experience in the PR and marketing industry. In this blog, she shares her experience of her three-month internship.

Graduating university can be a daunting time. Unfamiliar with what the world of work is really like and most jobs requiring a certain amount of experience, finding employment can be challenging.

A friend of mine had previously completed work experience with Holistic and recommended I apply for an internship position as I was looking for a role that would give me a good grounding in PR and marketing. After attending the interview, I instantly felt welcomed and knew this was a place I wanted to work. Fortunate enough to be offered a position, I have now completed my three-month placement with Holistic and wanted to share my experience.

On my first day, I was introduced to one of my daily tasks: the paper review. Every morning members of the team will go through the morning news to find any relevant stories that involve or could be of interest to Holistic’s clients. Reviewing the daily news agenda is extremely important for a PR at any stage of their career, but even more so when you’re just getting started. It’s the only way to understand how different publications report on the news and familiarise yourself with who’s writing what. For me, it has also been an opportunity to learn how current issues affect the industry, and how we respond to them on behalf of our clients.

However, apart from that, every day was different. I supported the team with a wide range of tasks, from social media content schedules to researching the design of prisons. On a personal level, one of the most interesting tasks I undertook was researching the history of modular construction and how the industry is changing as a result of its reintroduction. This was a subject I had no prior knowledge of and would have never looked at before, but it fascinated me to learn that this construction method helped solve the housing crisis in the 1970s and given the current unaffordable housing market and rate of construction, is now making a comeback.

For someone who had never considered working in the property industry, this experience has taught me so much and enlightened me to how much the built environment affects the world I live in. To anyone considering PR as a career path, I would recommend an internship so you can learn ‘on the job’ and experience true agency life.

If you’re interested in being our next intern, email your CV and a cover letter to talent@holisticgroup.co.uk.