A digital campaign for Oktra
Design and build contractor, Oktra, set us a brief to increase qualified leads to support 12% annual growth and initiate conversations with prospects at the earliest point in the decision making process.
Our response was a highly targeted, digital strategy, which was a finalist at the Construction Marketing Awards 2015.
We created valuable, keyword-rich content, written and visual, that was posted on Oktra’s website and carefully selected social media channels, including LinkedIn, Twitter and Pinterest each week.
We also targeted appropriate media outlets and entered awards to provide third party endorsement.
Content was aimed at end user teams that would appoint Oktra or influence the decision. We attended key workplace events and monitored the news agenda.
We shared quality content produced by others – agent reports and competitor information, to position Oktra as a mature business that was leading the way.
All content was designed to provide solutions, help overcome challenges and show the best processes.
The results speak for themselves – a 1005% return on budget. We generated 1,200 leads in a non-direct sales manner, achieving £700,000 of gross profit as well as increased engagement on social media and the website: 90% increase in web visitors, 49% increase in Twitter followers, 156% increase in LinkedIn connections and top 2 positions on search for over 10 key terms.
The campaign positioned Oktra as experts in fit-out and refurbishment across a number of sectors. It has helped the business initiate conversations with potential clients earlier in their decision making process and have a credible dialogue in a ‘non direct sales’ manner.
Everything was designed to drive traffic to the website and improve SEO.