Launching a new development division

London & Scottish Investments was establishing a new student accommodation division.

Working with the former director of the Berkeley Group appointed to head up the new division, we developed a strategy, positioning and key messages platform for the new student housing division of London & Scottish Investments.

We undertook competitor analysis, facilitated sessions to get to the heart of the LSSH offer and developed a positioning to help it stand out.

This formed part of the brand platform developed to engage a designer to help with the branding and website, for which we wrote the content.

We managed the announcement about the new division across all media channels, including digital, as well as site acquisitions and development milestones.

We also secured a speaking slot for the MD of the new division at the Student Housing Conference.

“Holistic stood out for its strategic approach, attention to detail and ability to quickly grasp us an organisation and understand what we need. We have undertaken a number of activities together and I have found the team at Holistic to be thorough, offer sound advice, produce excellent written material and deliver results.”

Ciaran Little, former MD, London & Scottish Student Housing