Maximising MIPIM for Perkins+Will

We have been supporting businesses at MIPIM for over 10 years so that when they arrive in Cannes, schedules are populated, meetings are arranged and event invitations are secured.

Global architecture firm Perkins+Will wanted to maximise the attendance of senior principals attending MIPIM and engage with prospects contacts that can often be hard to pin down in London.

We started the campaign with a planning meeting to set the objectives for MIPIM, identify targets from the delegate list and agree the best way to promote the practice.

We created a pitch and committed time to talking to targets companies, securing meetings with international and UK investors and developers.

We managed the itinerary for six team members, which included organising and securing invitations to networking events and parties.

We also provided on the ground support throughout the week at MIPIM. At the end of the campaign we downloaded the team to assist with important follow-up when back in the UK.

“There’s enormous value in planning ahead for MIPIM, especially when you consider how much businesses spend on the event, the preparation needed and the cost of senior people attending rather than fee earning. The extra investment in Holistic made sure we got a really good return on our investment and gave us the extra push to make MIPIM a real success.”