Project promotion for Moorgate Exchange

Holistic was tasked with raising the profile of Moorgate Exchange.

A new, speculative City of London development providing 217,465 sq ft of Grade A office accommodation next to Moorgate station.

Working for BlackRock Europe Property Fund III LP, CarVal Investors and Quadrant Estates, we led communications, creating key messages and a protocol for the entire team. A programme of activity that exploited project milestones was developed to maximise exposure over the course of 18 months.

Regular coverage in key target titles, Property Week and Estates Gazette was secured. We also wrote and coordinated a BCO Award for the development, which reached the final stage